The Ghana Broadcasting Corporation, GBC has exceeded its revenue target for the 1st Quarter by 75% and 30% for the 2nd Quarter. These are outcomes of ongoing transformation to improve the Corporation’s Public Service Broadcasting mandate, as it moves from bureaucracy to business.
Director-General of GBC, Prof. Amin Alhassan made this known when he took his turn at the Media Engagement Series organized by the State Interest and Governance Authority, SIGA in Accra.
He said GBC is investing in content production to take the organisation to the next level. Each Channel of the Corporation, he disclosed is being turned into a business unit to help to generate the needed revenue to fund operations.
We exceeded our target in 1st quarter by 75% and we looked into the history and found out that never had it happened in the last 20 years. 2nd quarter we exceeded revenue 30% of the 2nd quarter then I said we then I think we are getting our act right. If you come to GBC today, we have made a lot of investments in turning the 86-year-old man into a handsome 25-year-old man. Infact, when I took over office, we had debt over live coverage using satellite, and we are yet to finish paying it. The most important thing is that we are no longer accumulating debt; we are now working to push the debt down.
Our studios, studio one, we are putting new equipment there. Radio, we are investing a lot on radio. We have also invested in our news studio with new digital equipment and this is the kind of transformation that we call retooling GBC and it’s critical to point out that the retooling process is IGF driven not public funds from the government’’, Professor Amin-Alhassan stated.