So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. Yep. Appreciate it. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. Uh, and there's so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. I gotta offer something a little bit different. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. Log In. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. So there, there's a lever to look at. Just so happened that I was selling more than 35 k a day because I had products set up. And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. And we have 80 ish people on the team now. He lived in a condo back then, so he didnt have space for a big backyard soil garden. So it kind of seems like a great, great way to go relative to accounting at least. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. Yet the company has, you know, has grown so much. I should have pulled it up, but Epic probably was making like three to $400 a month in a combination of like, affiliate earnings and, and ad sense. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? It's, it's more than just the niche thing. He Not Facebook. All right. He was a geology PhD. So you got, uh, almost like a two x RP M bump. Yeah. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. We're the largest gardening only account on Instagram. The physical products in the garden space specifically, the world is vast, right? Look no further than niche sites.com. WebImagine the pressure of carrying on your family business. I was like, Hey, I. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Um, and you know, hopefully the site comes back. He made the gardenand teaching people to gardenhis Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. 0:04. Jared: big. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. They make their own, they make their own alloys and stuff. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. Yeah. Yeah, it's pretty interesting. And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. The music is mostly a collection of traditional praise songs with a rock style. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. He produces great content and it's so fun to hear how he's done that along the way. Would they purchase their own product? Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. So this was the hook, and this is why this campaign was so successful. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Uh, and, and you. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. belongs to m espiritu and also victor espiritu. Yeah. Yeah. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. I bought the domain back in 2013 and threw up like a very simple WordPress blog. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. And there's a lot to learn about how Kevin pivoted at different points. Before we. Uh, so that was it. You know what I mean? Um, and then I sort of jettisoned off of that to build the, the next sort of generation. I mean, the podcast off to the races. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? Kevin Clarence Espiritu. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. We have a, there's a tool company I know of, they literally own an aluminum foundry. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. Uh, it's really just word of mouth. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 Jared: question to that too, which Yes. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. Taxing. Yeah. Kevin Espiritu is organizing this fundraiser. . Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? Kevin: revenue? He's got like three or four brands in the space. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. What's the culture of the company look like? That's not a company. Like, that guy's just simply never going to beat us. I had to figure out how to register and file that. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? You can test it on all the express, whatever. Um, it's easy, it's cheap. And I hired him like full-time. Like a real passionate community of gardeners. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. Yeah. And he's like, oh, well you need a three pl third party logistics company. That wouldn't benefit from having a human person to connect to. Uh, he doesn't wanna hire anyone. We are excited to have him return, this time to give us updates about It's, you don't have to buy that much of it. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. Um, and so I expanded into YouTube at that point in time. Or for the prior year. I think I've learned enough. Again, it's niche sites, plural Niche sites.com/trial. Kevin Espiritu has been teaching the world how to garden for more than 10 years. Kevin: say to that person? And so I bought a shipping container full of the product. So I had to hire a writer who still works for us to this day. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. Join Facebook to connect with Kevin Clarence Espiritu and others you may know. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. Online Poker: Seeing the Matrix For The First Time It's absurd. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. About the Author. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. or. Was it, yeah, yeah. And so that, that sort of went to promotion link building. Otherwise you just dropped the ball. Mm-hmm. Mm-hmm. And. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. Some of the things you really dove into to to, to. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. Right. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? Rate this book Write a Review Friends & Following A boiler failure next winter and save money. You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. And then I had very large platforms and a core product in the, in the market. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. . RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. Jared: before it was, uh, in vogue to talk about . So these basic, basic things I didn't know. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. That neon light is abs. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. Certainly can, can have some problems, but for me it's worked out pretty well. Here's where to make the cut, right? I just tapped a couple friends. Little did I know that was probably not that bad at the time. Or whatever, like, because it, it's big and, uh, yeah. Uh, and, and there you go. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. That's amazing. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Yeah. Well, so, so. You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. Webkevin espiritu marriediridescent telecaster pickguard. Yeah. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. Mm-hmm. In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. So I was like, okay, I'm gonna make a run at this thing. . Check Background Get Contact Mm-hmm. If you dont have a balcony and are gardening entirely inside, for light your dream scenario is a south-facing window, and even then thats not as much for the plant. Um, initially the Epic gardening was actually called Exonics. Jared: How's it going? Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening But if you, there, there is a stopping point for a lot of people. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? Yeah. He operates at like a 99.2% profit margin of his business. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? Day. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. , they have traffic around a certain, um, concept or product. I, I hope, uh, with some interesting plays that we'll be making. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? . Learning about urban gardening was eye-opening for him. So I mean, the ideal. Kevin started a gardening niche site following The Authority Site System (TASS) course. That implies membership for life and unconditional support. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Didn't dunno why I didn't see that as a problem. So maybe it's coming, maybe. I'm gonna try to launch one over the weekend to like, See how easy it is. . SUNSET is a registered trademark of S Media International Corporation. Um, you can check that out as well. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. How much do I need me to be a part of the brand? Mm-hmm. . Welcome back to the Niche Pursuits podcast. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Uh, it's called American Trade Company. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. Kevin started a gardening niche site following The Authority Site System (TASS) course. Um, you know, where are, where are you going with this thing? You cant go wrong with a good hand pruner. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. Yeah. Dot co.uk and get in touch with them now. So what are the pages that are driving that revenue? You get 5,000 words of content completely free with your order of 10,000 plus traffic. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. Hey, so this is gonna be a fun interview. And since I've left, I've left about. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. What cannot be copied. Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening? If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Right, right. I'm part of their journey as a gardener, right? So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. Wow. I think it's probably more in vogue these days to, to do stuff like that. Copyright 2023 S Media International Corporation. I don't like the term, but that's sort of what you become. So at least I had two versions of the same thing going that aren't dependent on one another. Well, certainly it, it can't, you, you know, it's me that's running this thing, right? Yeah. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. But you, you gotta think about it that way. When youre on a balcony in an apartment, its about sun access and knowing where the light is coming in. And so I think at the time Epic actually have a chart. 0:36. You have a, a huge e-commerce play that accounts for the majority of your revenue. Yo. Find your friends on Facebook. Mm-hmm. Um, so there's a lot of product opportunity there. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Like it would be. Um, and we brought him onto the team. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? Arizona Republic. WebAs Kevin puts it himself, I really didnt know how to focus or where to focus. Mm-hmm. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. Kevin: what caused you to move over? nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. And there you go. So I wrote like the first 400 in-depth gardening articles, right? konstantin guericke net worth; xaverian brothers high school nfl players; how is the correct gene added to the cells; hong kong supermarket flyer calgary; ben fogle: new lives in the wild do they get paid; Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. Jared: thank you so much for coming. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. So like, you know what, maybe I'll, maybe I'll just keep going. Yeah, good point. Join Facebook to connect with Kevin Espirito and others you may know. And it was for for sure the most money I'd ever spent at, at one point in time, you know? WebKevin got into gardening in early 2011 with his first hydroponics setup. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Uh, you just, you my next question, you just, you literally just teased it. . Um, and now it's over 90%. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. 7h A company should never describe itself as a 'family.' I, I worked at Scribe for about 18 months. So like, I'm, I'm never doing that. Um, if simply the act of shining a light on it destroys it. or. Right. So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. Quality: Our Guiding Principle Introducing niche sites.com. Jared: How did you YouTube makes sense. But you clearly made decisions along those lines and, and maybe could help Yeah. Kevin: question. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. 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